The Winston Fletcher Fiction Prize was created by a group of individuals from the advertising community in memory of one of advertising’s greats, the late Winston Fletcher (1937 – 2012), who was also a prolific author. The prize hopes to encourage industry folks to put pen to paper and to honor great writing in the advertising and marketing community. To help unearth the next great ideas, we designed books for some of the world’s greatest advertising copywriters, creative directors and journalists and used them in advertising to promote the competition. Inside each book were details
of the competition with a QR code linking straight to the competition site. The competition closes August 31, 2016 but has already garnered widespread industry coverage.