LOLA MullenLowe Barcelona is behind a new global campaign for the SEAT Leon, one of the brands most iconic cars.

“Imaginary Friend” will launch in Spain and Germany in September, and later in other countries where the brand is present.

The TVC revolves around the close relationship between a father and a son who has an imaginary friend. The design and technology of the model are central to the story as they help to strengthen the bond and complicity between the father and son under the concept Kid Approved Technology.