MullenLowe London appointed José Miguel Sokoloff as chief creative officer, effective immediately. Sokoloff takes on the CCO role in addition to his current role as president of MullenLowe Group’s creative council.
“London’s success is our network’s success,” Sokoloff said in a statement. “Over the past 6 months in London I have enjoyed the incredible opportunity to work with some of the most powerful, diverse and interesting talent in the world. I’m very optimistic about what we will achieve together in the long run.”
“First, we were truly humbled when Jose Miguel said yes to being our CCO – he is a world class creative talent with a long-proven record of agency leadership,” added MullenLowe London CEO Dale Gall. “Second, what was immediately clear is the scale of his ambition and vision for MullenLowe London – he is here to challenge himself, and all of us, to get out the best ideas for our clients.”
Sokoloff is the founder of MullenLowe SSP3 in his native Colombia, where he served as chief creative officer. He also previously held the CCO role with Leo Burnett. His work has been awarded by the likes of Cannes Lions and D&AD and he has appeared on CBS News’ 60 Minutes and NPR’s This American Life.
This article was first published on adweek.com