The new office opens in the heart of the city maintaining the core of its team.
LOLA MullenLowe (part of global creative network, MullenLowe Group) continues working from its agency in Barcelona with the same values and culture as always. The team will be led by; Nestor García and Nacho Oñate, Executive Creative Directors, Gem Romero, Strategy Director and Gonzaga Ayllón Director of Client Services.
“We will continue to understand creativity as the means to build brands from an entertainment perspective. It is not only about generating interesting content that fills up advertising spaces, but creating work that people actually like to see, it’s as simple as that. When you activate that honest connection between the brand and people you stop being noise, and they accept you as you are in an honest way,” says Nacho and Nestor.
After the departure of SEAT in late 2016, the creative agency never doubted whether to stay in Barcelona.
“We have a structure that allows us to continue working with all the brands we have handled up to now and with the determination to continue growing both in the local and global markets with strategic and creative consistency. It is obvious that the departure of SEAT has had an affect, but we never conditioned our presence in Barcelona to the work we´ve done for them,” says Miguel Simoes, CEO of LOLA MullenLowe.
The agency already has local brands that trust in their talent and way of working. Álvaro López, Senior Brand Manager at Unilever – “The LOLA Barcelona team surprises us with their ability to always go one step further. Creativity is the soul of the agency, that’s true, but it is always sustained by strong strategic thinking and a high level of understanding and commitment to business challenges.”