Laurel Boyd is Ad Age’s ‘Media Planner Of The Year’ 20th April 2017


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Advertising Age this year expanded its annual Agency A-List honours to include the Creativity Awards, recognising and celebrating not only excellent work and outstanding people in the industry but amazingly creative companies driving innovations that might not even comprise traditional advertising. We are now pleased to present the winners, chosen over days of spirited judging by juries of the industry’s brightest stars. The winners were announced at the A-List & Creativity Awards Gala in New York on April 19. Deloitte Digital is the premier sponsor of the Creativity Awards.

MEDIA PLANNER OF THE YEAR WINNER
Laurel Boyd
MullenLowe Mediahub Boston
The work of Laurel Boyd, creative media lead on the Netflix account at MullenLowe Mediahub, shows why so many argue that media and creative can no longer remain separate. Boyd and her team promoted Netflix’s creepy “Black Mirror,” for example, by showing a message to web surfers using ad blockers that said, “You cannot see the ad. But the ad can see you. What’s on the other side of your black mirror?” To publicize “Narcos,” they put ads in the bottom of LAX security bins featuring items that the characters on the show needed as they fled and pursued one another.
Check out the full list of results on adage.com
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