MullenLowe Lintas Group has promoted Arun Iyer, who was the chief creative officer of Lowe Lintas, as chairman and chief creative officer of the agency. Raj Gupta, who is the current president and Mumbai office head of Lowe Lintas will operate as CEO of the agency. Both these appointments will be effective from April 1st, 2017.
Commenting on the development, Joseph George, group chairman and CEO, MullenLowe Lintas Group, said: “Given Lowe Lintas’ consistent brilliant performance over the past 4/5 years, I feel the time is just right to leverage on this momentum and shift gears. But to do so, we need a dedicated and fully empowered leadership. I have worked long, and closely with both – individually and as a team; and I can without a shred of doubt say that Arun and Raj are best placed in experience, expertise and energy to fulfil Lowe Lintas’ business, effectiveness and creative ambitions going forward.”
MullenLowe Lintas Group (MLLG) in India is a group of eight agencies. These include two creative agencies – Lowe Lintas and Mullen Lintas; and another six agencies offering PR, digital, activation, design, consulting and video content, respectively.
It may be recalled that when Mullen Lintas was launched in mid-2015, Amer Jaleel and Virat Tandon were handpicked from within the company to lead Mullen Lintas as Chairman and CCO and CEO respectively.
Talking about his new role Iyer said: “Over the last few years, we have really worked hard to build our reputation as India’s most effective agency on the back of breakthrough creative solutions. Nothing gives us more joy than our brands succeeding in the market. It is with this intent that we are getting ready for the future and the plan is to ensure we have the most contemporary hyper-bundled offering in the industry. This is a huge responsibility, but we are both excited and clear on what we need to be doing going forward.”
Gupta added, “This new role is both a privilege and a huge opportunity. Privilege for obvious reasons, but opportunity, because Lowe Lintas is probably at its best in almost a decade, thereby allowing us to re-purpose ourselves for the future with our confidence and self-belief at its peak. Great brands have a purpose that never stops unfolding and with our determination to make Lowe Lintas truly hyper-bundled, we will now have so many more ways to tell our brand stories.”
This article was first published on brandequity.economictimes.com