One winner co-founded a boutique shop that has Coca-Cola as a client; another helped launch a “pro-lifestyle” agency with a four-hour workday. One is transitioning successfully to a career as an artist. Two winners married each other. Ad Age’s annual Young Creatives Global Cover Competition has been a turning point for many winners, and an experience that helped them see their potential.
The annual contest to design an Ad Age cover started in 2010; the final deadline this year is Thursday, April 20, so there’s still a week left to submit a cover design. It’s free to enter, and open to creatives age 30 and under. The winner gets a trip to the Cannes Lions International Festival of Creativity in June, and the winning design will become the cover for the print edition of Ad Age’s Creativity Issue distributed at the Cannes festival (See how to enter here).
Where are the 14 young creatives who won the first seven competitions? Here’s a look at how seven years of winners have fared in the creative world:
2013: Katrina Encanto and EJ Galang, both from the Philippines, were regional creatives at MullenLowe in Bangkok. The perseverance they brought to the cover contest, which they entered three years in a row before winning, has paid off in their advertising careers, including two Gold Lions at the Cannes Lions festival for Unilever work. “The contest really opened doors for us,” Encanto said. “We met so many people at Cannes, made lots of connections, and that led to us eventually coming to London.”
The senior creatives at MullenLowe in London, work on global and local business. They also work with a group called Inspiring Girls, and their award-winning campaign “Redraw the Balance” promotes female role models for girls. In a video, a teacher asks small children to draw a firefighter, a surgeon and a fighter pilot. Virtually all the drawings are of men. Then a real firefighter, surgeon and fighter pilot come in to meet the class; all are women. The next phase of the campaign, Galang said, focuses on female characters in animation, where there are few leading roles for women.
Oh, and they don’t just work together; a year ago, they got married.